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2025 Prints & Graphics Narratives
From fired earth textures to farmer merch, prints and graphics allow brands to tell cinematic stories and engage with audiences.
Victoria Diaz
July 31, 2024
2025 Graphics & Prints inspirations are rooted in a quest for guidance, wisdom and solutions, whether it be through the knowledge of nature, the magic of the cosmos, or the solar heat. It affirms the importance of narratives connected to rest and rejuvenation, and the value of abstract imagery that appeal to all generations and cultures.
Fired Earth:
The concept: fire is the new element to inspire print, moving away from previous seasons water references to offer a sense of sunset nostalgia, solar storms heating heads, and futuristic mars walking.
Design direction: as temperatures rise, shine a light on the climate urgency via lava-like ombrés, burnt florals and scorched landscapes. With its charred markings, make tortoiseshell your new animal print, helping to evolve the current love for leopard skins.
clockwise: @socialwork_studio, A.ROLÊ, Loewe, Edward Burtynsky, @johannaortizofcial, Loewe, @leematthews
Cosmic Craft:
The concept: cosmos, crystals and crafts collide for a new take on partywear. Aligning with a pronounced collective “looking up to the sky to find new answers”, ancient practices are morphed with futuristic looks.
Design direction: focus on contrast; combine organic patterns from precious stones with sci- fi symbols. From swimwear to partywear, this theme is flexible in the mystique motives and patchworking.
clockwise: @_yueqiqi, @paolina_russo, @siedres, @podyh_ua, @alexvxvxvxvx, @hatroid,@alesfuzzyfriends
Fragile Lands:
The concept: as consumers connect deeper with nature, highly detailed organic lines and complex Natures Textures will come to the fore.
Design direction: as print remains a challenged area, this elevated direction will entice even the more minimal consumers. Make sediment layers your new stripe and fossil imprint your new conversational. Use as an alternative to animal print, focusing on natureʼs skins.
clockwise: Lemaire, David Heinrich, @freelingwaters, Fendi, @myung_soo_yi, Ikea, @kustaasaksi
Plantopia:
The concept: the interest in biomimicry thinking inspires prints that act ʻas natureʼ. This is about genuinely blending in with the natural surroundings for woodland florals and camouflage.
Design direction: swap abstract camos with mossy, lichen or tree bark textures. Make lush leaves and evergreen climbers, such as ivy, your floral alternative. Check out #RealTreeCamo and #BotanicalCamo.
clockwise: @ditaenikova, @mariustroy, @georgiabeaumont__, unknown, @constanca_entrudo,
Weather Cosplay:
The concept: the demand for Gorp- Core evolves into sort of “after life” narratives. Emerging brands drive a stripped-back look for graphics, fit for lounging and extreme sports.
Design direction: focus on simple logo-style lock-ups and distressed looks for gender- inclusive items. Subtle craed details are also a must-have.
clockwise: @trendtvision, Rhude, @romanticcrown_seoul, @lowlightsstudios, Bulldozer, Otto, @trendtvision
Forest Rave:
The concept: as the planet heats, lifestyle shis drive consumers to adopt nocturnal schedules from aer-dark tourism and night-friendly third spaces.
Design direction: take the nightʼs shadowy, twisted, supernatural undercurrent to inspire design. Dark ground florals with thorns and surreal motifs are essential, whilst the obsession with horror drives youth graphics. Explore nature meets rave for slogan ideas.
clockwise: @wordsarevibrations, @lukenugentstudio, @collinastrada, unknown, @lukenugentstudio
Color: with Las Vegas Sick New World Festival of Nu-Metal in mind combine Shadowy Darks with Future Dusk and Crimson.
Babe, I hope you enjoyed this lil ride among prints for 2025. Next time I’ll complete with interior prints and graphic trends, Would you like it? Let me know what’s in your mind and what content would you like to find next time we meet.
Also remember that I answer all kind of questions at JoinPerch, you can ask me anything related to branding for your project, company or your own personal branding. It is easy, it’s free and it quick. You’ll get my answer in your inbox.
Share this newsletter with everyone around, if you know any creative should who could benefit from its content and pleeeese give a feedback if you have the time. I love hearing from you.
Love,
Victoria
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