2026 A Solar Storm to Ungender YourAudience

_{Re-energise your palette with this intense winter dopamine.}

Solar Orange: usage

For fashion: create future nostalgia and apply in lacquered and gloss finishes.

For Beauty: Amplify themes of sensuality in beauty and cosmetics and use Solar Orange in gloss and velvet-matte finishes as a new subversive staple.

For interiors: whenever you plan your color palette for interior design think beyond seasons and evaluate how your colours will stand the test of time. Take a long-term view of your palette by building an extended lifecycle for each colour. Solar Orange brings a sense of new romance to home with an eternal sunset narrative. Think lighting or reflective details to bring youth and refreshing vibes.

Extra-Ordinary theme: Meta-Morphosis

AI design inspires digital hues, otherworldly materials and immersive virtual experiences, and digital-real aesthetics inspire real-world products.

Brand Strategy: Soft Masculinity

Masculine ideals are expanding to include softer traits and more emotional forms of expression, creating opportunities for brands to appeal to new consumers and launch new products and services.

Businesses have an opportunity to expand into non-traditional male markets and product categories as young people aspire towards more vulnerable, sensitive and expressive ideals of masculinity. Over the past decade, people have become more aware of the repressive and damaging impact of rigid gender boxes and toxic masculinity, and this has been accompanied by a more inclusive understanding and acceptance of gender as a fluid construct. Young male consumers are embracing soft masculinity as an alternative to traditional masculinity, and they are being supported by emerging brands in fashion, beauty, skincare and body care. A slew of male celebrities are also embracing gender-fluid fashion, including Harry Styles and Timothée Chalamet, and the global emergence of Hallyu – or the Korean wave – which celebrates ‘pretty boys’, is helping to ungender old ways of dressing and being. Solar Orange is a great color to ungender your audience.

Babe, as always thank a million for having a minute and reading this. If you find it useful or interesting share :-) If you have comments or ideas get in touch and share with me, I always love to hear you.

Love,

Victoria