It Isn't Wine, But It's Mid-Sweet Red

In 2026 true blood reds will speak to shared humanity and have connotations of lust, fear, passion and rebellion. Authentic reds will become a canvas for creativity and joyful expression.

Also as mentioned in my previous post “red reds” have powerful ageless and genderless qualities making them a great color for accessories and accents

For activewear:

Vintage sports aesthetics becoming strong. Cranberry Juice and Robust Reds have a strong relation with a global yearning for simpler times combined with strong macro trend where sports become less of a competitive or performance oriented becoming more of a social aspect for friendly interaction.

For menswear:

For menswear Robust Red becomes a trustful new neutral, a down-to-earth & easy to style color. Menswear looking refreshing out of classic oranges and blues

For set design:

Play the shades of rebellious reds with the intimacy Crimson Red bring

But also approach your fashion set design with cinematic intrigue

For packaging:

Red has the “pick me up” effect but also red has the the attractive of looking strong on both real store shelves and on screen

In the example above we can also notice the trend in bottle design becoming more and more chubby & bulky. From fragrances, to sauces, from ready made cocktails to home cleaning products bottles are coming less toll and thicker.

For beauty:

beyond the obvious play red in unusual ways as ray of color where audience least expect it to be, like 👇️ 

I hope this sweet red talk warmed you up and inspired you color application. But before ending this note I’d like to remind you that for 2025 & AW 2026 The specific shades of red are these 👇️ 

But also remember that finding your own color narrative will make all the difference if you dream in transcending beyond trends.

Love,

Victoria