Are you Yellow?

Yellows will experience the most radical change of direction comparing with previous seasons mutating from youth to a more "close-to-neutrals" tones. Conscious hedonism (moments of pleasure with purpose) will move to the mainstream, and so will the prioritization of serenity and joy. This will be reflected in a dream-scape palettes that creates a sense of awe and escapism through stimulating hyper-brights and light yellows.

Introducing 2 Key yellows that will operate as both seasonal and long term tones towards 2026: Ray Flower (14-0850 TCX,) and Celestial Yellow (11-0618 TCX)

Ray Flower: Take advantage of Ray Flower's optimistic character to bring warmth to products.

Ray Flower is a radiant yellow with a warm and inviting quality. This very specific optimistic and wholesome tone will align with a growing focus on more radically considerate approaches to sustainability. Yes, This is the most “emoji” yellow of all.

In fashion Ray Flower has evolved from a much more intense Pollen Yellow becoming a nostalgic kinda of sunset stored in the back of your memory.

Color evolution from 2023 to 2025

For fashion, Ray Flower will work as a transseasonal shade, making it key for all product categories. Use Ray Flower to highlight a little weirdness.

Images clockwise: @DONGBUHUAN - FREIGTAG - SHANHAI STREET STYLE - PRONOUNCE - SOFT SERVE

In accessories, this yellow works beautifully when “smashed” with other annual tones or integrated with metal, check it out

For home, The perception of light and its impact on surfaces remains central, bringing further last season’s Shifting light narrative towards a softer and more atmospheric shades. Mobile furniture in yellow to add playfulness and the much needed “sunny” accent.

Combinations: Electric rainbow hues

Why are they key? Light-reflecting rainbow hues empower imagination, as the expansion of virtual worlds and the surging AI economy result in Human-Tech Symbiosis.

How to use them: this palette is a vivid amalgamation of playful kitsch brights and dreamlike pastel tones. Note the inclusion of Neon Flare and Retro Blue as two of the season’s five key colors. Use to create a shady color blocking applications or ombré, textured or translucent effects on solids, fabrics, leathers and for print compositions.

Combinations: Light brights

Why are they key? Updating the impact of Dopamine Brights for the winter season, propose products and spaces where a digital intensity is balanced by the gradient layering.

How to use them: mix vivid brights and cooler ones to achieve a light-toned rainbow effect. Heighten the impact with subtle surface interventions and textures that draw the onlooker closer, whether in smaller decorative items or larger, awash-in-colour implementations.

Now let’s discus the second key yellow…

Celestial Yellow: Embrace a meditative and enlightening quality to bring a surreal glow to products.

Celestial Yellow is a glowing, luminous, multi-sensorial color that feels both restorative and surreally off-kilter. It is reminiscent of the moon, stars and sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty.

For fashion, Celestial Yellow will work as a gender-inclusive shade, making it key for all product categories. Pair with restorative darks and our Color of the Year 2025/26: Future Dusk to create a spiritual and mystical palette.

For interiors, embrace a narrative of indulgent solar introspection.

Color combinations: Use Celestial Yellow Evoking Spirituality

Why is this key? Uncertain times are fuelling interest in a global spiritual movement, especially in the youth market. Embracing and enlightening, Celestial Yellow is a surprisingly versatile shade that allows other colors to ‘glow’.

How to use? Infuse soft optimism into annual colors, combining soothing Tranquil Blue, Galactic Lilac and Pink Sorbet for newness in “cozy living” and wellness markets. Flame adds vibrancy and a “modern Romantic” narrative,while Deep Emerald acts as a rich winter base for festive glimmer.

Color combinations: Mixing both Celestial Yellow & Ray Flower to Evoke Moments Of Pleasure.

Tip: always combine long term colors with annual. What is annual color? What is a long term color? Well annual colors are seasonal tones, often usable for the whole year, tones that made main street fashion windows and social media content. Annual colors are also often tones that have been “color of the year” and even later adopters have gotten familiar with them. Then we have long term colors- these are often tones that stay and slightly transform in the period of 3 years. To mix them help brands to remain “classics” and have great completion while adding modernity and long term feelings. To stay away of the "so called “trendy brands” always work with long term colors.

Here a partial set of annual colors for 25/26

Here a partial set of long term colors for a period 2024-2027

Babes, thanks for your attention and support. I sincerely hope this content somehow boosted your creativity. Comments, questions and shares are expected and very much wanted :-D

Love,

Victoria

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