Cool Me Up

Victoria Diaz
September 10, 2024

For SS 2026 cooling and meditative tones return and connect to the consumer's need for restoration. So, soothing tones that have a calming effect will continue to gain traction. The collective need for soft yet solid cooling tones reflect the acceleration of climate change and its impact on everything from outdoor pursuits to personal anxiety, from apparel to interior design.

As seen in the seasonal “big picture” key light blues are cooling while evolving in the future.

#1 Moonstone Blue: vibrant, genderless and futuristic

This versatile, gender-inclusive blue has a commercial quality that will give it broad appeal across womenswear, menswear and kidswear. Embrace its relaxed feel to update casual, lounge and active categories. Use it as a fresh and directional shade for footwear and accessories. In beauty, use Moonstone Blue as an ethereal pastel for hair, color cosmetics and body highlighters.

Clockwise: Oppo, @lining.ofcial, @tomikono_wig, Nik Kosmas at ENG, @reikenen_ofcial

/BTW: shoe embellishment/ accessories or jewells designed to be attached to shoes (to any kind- from sneakers to heels and in all possible colors) are the a growing trend in Etsy, with over 20K searches daily 👇️

Etsy image

#2 Iced brights:

This palette of iced blues (Tranquil Blue, Moonstone Blue, Electric Indigo, Future Dusk) with ray of Crimson Red for accents has the ability to impact as a activator for activewear bringing versatility among genders and ages.

Clockwise: @runjanji, Cody Cobb, Picture Skate, New Balance, @_j.l_a.l_

Blue Lagoon

Clockwise: @arthurapparel, @adurasova, Simon Miller, Facture Studio, @ford

Blue Lagoon also looks spectacular combined with light purples 👇️

BTW, now that we are in this bright icy blue theme… if you ever wondered what’s the Pantone of the files on your desktop it is: 638C :-)

#3 Washed denim blues:

Whenever we think of cooling blues denim comes into mind, and yes, 2026 brings iced blue denims for a retro-futuristic comforting feeling. Check out the amazing work by Harry Nuriev denim furniture: is denim new? No. Are metal walls a new concept? No. But the whole denim interior thing he created has the heck of a strong sense of nowness, can’t take my eye out of this 👇️

Designer Harry Nuriev and his denim home collection

Washed blues and its combination with dusty browns 🫠

Draped boots by Y/Project

Clockwise: @fffpostalservice, Ger Atelier, @davinaindia, Kenzo, Nicole Saldaña

What’s next? here a sneak peek for the next week content: chalked textured colors 👇️

Thanks for reading my content 🫶 comment what’s on your head & share this newsletter with creators you think will benefit from its content.

Love,

Alice

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