Archive

A/W 28/29: The Global Color Edit

We know for sure that colour can completely change how we perceive an item, even how we feel when we wear, hold or live with it. But colour gets tricky when we get to work and decisions have to be made. From the surface, it looks like we “get it”; open a colour book and it’s surprisingly easy to get lost. Here, I explore the must-have colors for the Global market for A/W 28/29, the idea is to bringing some clarity and vision to your color planning — whether you work in fashion, interiors, packaging, makeup, styling or digital content. Le gooooo 🚀

Victoria Diaz

May 26, 2026

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3 min read

Color narratives shaping A/W 27–28

After years of working with physical products, I’ve become way more interested in color systems than in the classic “color of the year” approach. The way we experience products today is more layered, emotional, and connected across categories — so color needs to work as part of a bigger narrative.This forecast explores three key color directions shaping A/W 27/28. Each one comes with its own palette, mood, and sub-themes to help guide design decisions across fashion, interiors, beauty, and sports.

Victoria Diaz

Book Culture & The Revival of Handwriting

Apr 29, 2026

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4 min read

Book Culture & The Revival of Handwriting

Brand strategy: books are emerging as a new frontier for cultural engagement, one that brands can explore as consumers shift toward slower, offline, and more community-oriented experiences. Globally, letter writing and physical mail are seeing a revival, reflecting a wider return to analogue practices and the growing appeal of slow living. How does this translate into real brand practices? Let's explore.

Victoria Diaz

Jan 4, 2026

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5 min read

Restorytelling

Restorytelling is when brands revisit their archives and repeat the same models and patterns season after season to make them feel current. It keeps design consistent, cuts development costs, and eases trend fatigue. From accessories and clothing to interior details, archive pieces are back. Let’s explore.

Victoria Diaz

knitwear

Dec 21, 2025

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7 min read

Texture, Form, Layer: Knitwear 2026

In 2026-27, underground and DIY—aka non-AI, non-corporate—fashion will continue to grow, and knitwear is where it gets most exciting. Once a cross-generational DIY hobby, knitting has become a space for experimentation. For the coming season, knits are sporty, elemental, and lighter than ever. And while knitted vests have ruled since 2022, the new star is the cardigan. Let’s explore.

Victoria Diaz

Souvenir Culture & The Future of Celebrations

Dec 2, 2025

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10 min read

Souvenir Culture & The Future of Celebrations

Celebrations are shifting: rising living costs, changing travel behaviours, and the surge of small-scale gatherings are redefining how people come together. Data from hospitality and retail signals a move toward intimate, home-centric experiences — from dinners to micro-events hosted in gardens, terraces, and rented spaces. This shift is opening a new landscape of product opportunities for brands seeking relevance in 2026.Here are the micro trends worth testing, investing in, and protecting next year — spanning flexible outdoor furniture, interior accessories, and, of course, fashion.

Victoria Diaz

Packaging

Oct 14, 2025

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5 min read

Packaging with Personality: 8 Moves

Beyond practicality, the biggest opportunity for packaging is in personality. Consumers seek small moments of Strategic Joy and are twice as likely to choose brands that surprise, delight, and evoke emotion. Bold forms, unexpected formats, and playful graphics tailored for the affluent kidult can turn packaging into a moment of delight.

Victoria Diaz

#Opportunities

Sep 30, 2025

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6 min read

The Future is Tight

The global market for tights and knee-highs is stretching into new territory, fueled by lifestyle shifts and a wider spectrum of consumers. Data points to steady growth, with new stars emerging: statement tights, men’s tights, and compression lines—the geek-chic side of hosiery.In this report, we’ll explore the key aesthetic directions shaping tights in 2026, from bold fashion statements to subtle everyday essentials.

Victoria Diaz

2027

Key Colors for 2026–27: A Cross-Industry Palette

Sep 18, 2025

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6 min read

Key Colors for 2026–27: A Cross-Industry Palette

2026–27 key colors reflect our shared need for balance, creative energy, and grounding stability. Expect luminous brights that energize, pastels with unexpected strength, and mid-tones that restore calm. In this issue, I’ll take you through 6 vibrant moodboards—mapping how these shades will shape fashion, interiors, packaging, and beauty in the years ahead.

Victoria Diaz

Sep 9, 2025

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7 min read

Aprons: From Utility to Trend Category

In the 1940s, the average middle-class home held half a dozen aprons: a crisp one for entertaining, a flirtatious version for charm, a sturdy daily piece, and even custom-made styles for moving through the house. Today, the apron returns with fresh cultural weight — revived by independent cooking shows, tradwife content, and vintage-inspired media. For Gen Z it doubles as cosplay and a “hands-on” aesthetic, while workwear brings it back in denim and fashion houses like Vetements push bold reinterpretations. This issue explores the macro trends driving the apron’s resurgence and where it’s headed next.

Victoria Diaz

longevity branding

Aug 19, 2025

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8 min read

The Future of Gyms

In Ancient Greece, gyms were sacred arenas where mortals trained to approach the superhuman, embodying the strength and grace of the gods themselves. In contrast, modern gyms have often become sterile, gray squares focused narrowly on aesthetics and routine, losing that sense of transcendence. Now, with longevity coming sharply into focus, gyms have the chance to reclaim their ancient glory—rekindling the quest for the superhuman, blending strength, vitality, and well-being. As gyms once again become homes for thriving bodies, connected minds, and emotional fulfillment, the future of fitness asks not just how long we live, but how well and happily we inhabit these spaces. Discover the key trends shaping this exciting transformation and what it means for the future of gyms.

Victoria Diaz

#Opportunities

Jun 24, 2025

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11 min read

Everything You See Can Be Yours

You Are Not just Watching. Inside the World of Shoppable Content and Interactive Commerce

Victoria Diaz

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A/W 28/29: The Global Color Edit

Color narratives shaping A/W 27–28

Book Culture & The Revival of Handwriting

Restorytelling

Texture, Form, Layer: Knitwear 2026

Souvenir Culture & The Future of Celebrations

Packaging with Personality: 8 Moves

The Future is Tight

Key Colors for 2026–27: A Cross-Industry Palette

Aprons: From Utility to Trend Category

The Future of Gyms

Everything You See Can Be Yours

A Room On The Moon

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