Archive
Restorytelling
Restorytelling is when brands revisit their archives and repeat the same models and patterns season after season to make them feel current. It keeps design consistent, cuts development costs, and eases trend fatigue. From accessories and clothing to interior details, archive pieces are back. Let’s explore.
Texture, Form, Layer: Knitwear 2026
In 2026-27, underground and DIY—aka non-AI, non-corporate—fashion will continue to grow, and knitwear is where it gets most exciting. Once a cross-generational DIY hobby, knitting has become a space for experimentation. For the coming season, knits are sporty, elemental, and lighter than ever. And while knitted vests have ruled since 2022, the new star is the cardigan. Let’s explore.
Souvenir Culture & The Future of Celebrations
Celebrations are shifting: rising living costs, changing travel behaviours, and the surge of small-scale gatherings are redefining how people come together. Data from hospitality and retail signals a move toward intimate, home-centric experiences — from dinners to micro-events hosted in gardens, terraces, and rented spaces. This shift is opening a new landscape of product opportunities for brands seeking relevance in 2026.Here are the micro trends worth testing, investing in, and protecting next year — spanning flexible outdoor furniture, interior accessories, and, of course, fashion.
Packaging with Personality: 8 Moves
Beyond practicality, the biggest opportunity for packaging is in personality. Consumers seek small moments of Strategic Joy and are twice as likely to choose brands that surprise, delight, and evoke emotion. Bold forms, unexpected formats, and playful graphics tailored for the affluent kidult can turn packaging into a moment of delight.
The Future is Tight
The global market for tights and knee-highs is stretching into new territory, fueled by lifestyle shifts and a wider spectrum of consumers. Data points to steady growth, with new stars emerging: statement tights, men’s tights, and compression lines—the geek-chic side of hosiery.In this report, we’ll explore the key aesthetic directions shaping tights in 2026, from bold fashion statements to subtle everyday essentials.
Key Colors for 2026–27: A Cross-Industry Palette
2026–27 key colors reflect our shared need for balance, creative energy, and grounding stability. Expect luminous brights that energize, pastels with unexpected strength, and mid-tones that restore calm. In this issue, I’ll take you through 6 vibrant moodboards—mapping how these shades will shape fashion, interiors, packaging, and beauty in the years ahead.
Aprons: From Utility to Trend Category
In the 1940s, the average middle-class home held half a dozen aprons: a crisp one for entertaining, a flirtatious version for charm, a sturdy daily piece, and even custom-made styles for moving through the house. Today, the apron returns with fresh cultural weight — revived by independent cooking shows, tradwife content, and vintage-inspired media. For Gen Z it doubles as cosplay and a “hands-on” aesthetic, while workwear brings it back in denim and fashion houses like Vetements push bold reinterpretations. This issue explores the macro trends driving the apron’s resurgence and where it’s headed next.
The Future of Gyms
In Ancient Greece, gyms were sacred arenas where mortals trained to approach the superhuman, embodying the strength and grace of the gods themselves. In contrast, modern gyms have often become sterile, gray squares focused narrowly on aesthetics and routine, losing that sense of transcendence. Now, with longevity coming sharply into focus, gyms have the chance to reclaim their ancient glory—rekindling the quest for the superhuman, blending strength, vitality, and well-being. As gyms once again become homes for thriving bodies, connected minds, and emotional fulfillment, the future of fitness asks not just how long we live, but how well and happily we inhabit these spaces. Discover the key trends shaping this exciting transformation and what it means for the future of gyms.
