Soft Erotica, Cosplay Corsets, And How Underwear Is Becoming Outerwear.
Romance, rebellion, and high-seas drama meet modern style.
As subculture polarization becomes more entrenched, we will see the rise of two different youth subcultures simultaneously: the cuteness movement and the return of emo.
Reflecting a global desire for less but better, Robust Red is becoming a new neutral for 2026 annual palette ❤️🔥
Grunge & darkness dominate but warm colors come to the rescue
From androgynous new darks to blooming yellows, champion inclusivity through powerful colour palettes for 2025 and beyond
Energizing brights- 2025 five must-have shades that will resonate across all industries and boost consumers globally
Concepts and palettes for 2025-26
From fired earth textures to farmer merch, prints and graphics allow brands to tell cinematic stories and engage with audiences.
Nostalgia as a marketing tool
From disorienting TikTok trends to dystopian gaming experiences, chaos culture is emerging as an antidote to cope with challenging times.
