Romance, rebellion, and high-seas drama meet modern style.
As subculture polarization becomes more entrenched, we will see the rise of two different youth subcultures simultaneously: the cuteness movement and the return of emo.
Reflecting a global desire for less but better, Robust Red is becoming a new neutral for 2026 annual palette ❤️🔥
Grunge & darkness dominate but warm colors come to the rescue
From androgynous new darks to blooming yellows, champion inclusivity through powerful colour palettes for 2025 and beyond
Energizing brights- 2025 five must-have shades that will resonate across all industries and boost consumers globally
Concepts and palettes for 2025-26
From fired earth textures to farmer merch, prints and graphics allow brands to tell cinematic stories and engage with audiences.
Nostalgia as a marketing tool
From disorienting TikTok trends to dystopian gaming experiences, chaos culture is emerging as an antidote to cope with challenging times.
From analogue marketing stunts to kitsch and moody color palettes, I unpack five branding and color strategies that will appeal to Gen Z and drive engagement
